Software-as-a-Service (SaaS) Business Model (Part 4): Key Customer Metrics

Murat Uenlue
5 min readJun 5, 2021

This article will cover important customer metrics for Software-as-a-Service start-ups & companies. More broadly, these metrics are also relevant for Subscription Business Models.

This is part 4 of our SaaS business model series.

In the previous article we have seen how Slack has found innovative ways to distribute their SaaS solution within companies in a bottom-up, organic way.

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Murat Uenlue

Dr Murat Uenlue, PgMP, PMP. Chief Content Officer DigitalBizModels.com, Biz Cases & Program Mngr multi-billion $ projects, B , PhD in agile IoT methods