Software-as-a-Service (SaaS) Business Model (Part 3): Sales & Marketing elements

In our last article we have looked at the business model elements of Software-as-a-Service (SaaS). in relation to Research & Development (R&D) activities.

This is part 3 of our series on business model innovation tactics for SaaS.

And it focusses on sales and marketing (S&M) from a business model perspective, yes!

S&M expenses are often the biggest ticket item in the early years after product launch. See below the Slack’s cost structure as an…